Launching an old-world product in a fast-moving world

Client: Gibson & Dehn, an American fragrance company founded by award-winning industrial designer Frederick McSwain and Michael Dehn Breault.

 
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Website

In launching fragrance start-up Gibson & Dehn, we designed an elegant, retail-enabled website featuring original photography and language to introduce the brand and personality.

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Working with the Gibson & Dehn team, we crafted a brand voice and visual language across all outgoing correspondence and on social media.

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The digital gift card design was an extrapolated pattern taken from the interior lining of the company's trademark packaging designed by McSwain.


 

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